A new type of partner
for pharma's AI era.

Not an agency. Not a consultancy. Not a SaaS platform. A partner built for what this moment actually requires.

See the work How we engage

The moment

AI is a seismic moment
for pharma commercialization.

90%
of pharma commercial leaders call AI a strategic priority
$2.5B+
invested in pharma commercial AI in 2026
<10%
have scaled a single AI use case to production

Source: Deloitte, 2026 Life Sciences Outlook, January 2026.

What it takes

It's not about the tools.
It's about reinventing the way you work.

Becoming AI-native requires massive change across five dimensions.

Your strategy

AI as a strategic thought partner, intertwined with execution.

Your structure

Product and engineering capabilities embedded in the business, not buried in IT.

Your processes

Workflows treated as commercial products, with users, metrics, and iteration.

Your tools

Built, owned, and configured to the way you work, not licensed in perpetuity.

Your people

AI-fluent and product-minded, hired and trained to build.

None of this can be bought. It has to be built by you, inside your company.

You can't outsource
transformation.

The partner model

This moment requires
a different kind of partner.

Your legacy partners

Built to do work FOR you.

Agencies, consultancies, SaaS vendors. That's how outsourcing works. Their business model depends on embedding and extending the engagement, not on developing and transferring capability into your hands.

Genflare

Built to work WITH you, then step back.

You can't outsource becoming a new kind of organization. You get there with a partner shaped to catalyze, advise, and build alongside you, then hand the keys over when you're ready.

That's why we built Genflare. Designed from day one for your independence.

The work

Don't take our word for it. View the work.

WK 1 WK 2 WK 3 WK 4 WK 5 AI OPERATING PLAN SEQUENCED · SCOPED · READY EXECUTIVE AI ORIENTATION · 5 WEEKS Public

Executive AI Orientation.

Five weeks to an aligned leadership team, and a working AI Operating Plan you can act on Monday.

Open →
DIGITAL PX SNAPSHOT brand.com, first click to first fill. PX SCORE 61/100 Aware Learn Talk to HCP Enroll First fill 3 clicks deep PDF dead end phone only Public

Digital PX Snapshot.

A friction-mapped audit of a brand's digital patient experience, from first click to first fill and beyond.

Open →
Narcolepsy competitive intelligence dashboardRequest access

Narcolepsy CI Dashboard.

Live competitive intelligence across seven signal categories. Fully publicly sourced, decision-ready.

Open →
Lumara PA Intake application dashboardRequest access

Four weeks to working software.

Strategy week one. PRD week two. A production-grade PA intake system with live Salesforce integration by week four.

Open →
Case study · Growth-stage life sciences company

Nine months from stalled chatbot to enterprise AI acceleration.

View the case study

Gated work needs a quick request. Tell us who you are and we'll send you the link.

How we engage

Three ways to work with us.

All flat-fee. All designed to transfer capability into your team.

Advisory

Strategy at AI speed.

For teams deciding what to do and where to focus.

  • Executive AI Orientation4–6 wks · $45K
  • AI Recapture Plan4 wks · $37.5K
  • AI Operating Model Designfrom $100K

Signals

Intelligence with AI depth.

Publicly available signal, turned into decision-ready insight.

  • Market Intelligence$42K / dashboard
  • Competitive Intelligence$42K / dashboard
  • Digital PX Snapshot$42K / snapshot

Build

Workflows at AI scale.

Custom AI systems, delivered with source code ownership.

  • Build vs. Buy Assessment4 wks · $47.5K
  • Build POC4 wks · from $72K
  • Full Build Engagementfrom $175K

Multi-quarter retainers, fractional leadership, multi-TA intelligence portfolios, and multi-build partnerships scoped separately.

Who we are

Operators who build.
Builders who've operated.

Bradford Lee
Co-Founder · Principal

Bradford Lee

Bioengineer. Startup builder. Pharma fixer.

Former C-suite exec and repeat founder with deep expertise in AI, digital health, and pharma commercialization. Has helped Fortune 100s rethink how they operate, engage, and grow.

LinkedIn →
Greg Johnsen
Co-Founder · Principal

Greg Johnsen

Serial founder. GTM leader. Boardroom strategist.

Launched and scaled multiple B2B platforms across healthcare, AI, and supply chain, including as CEO of Lifelink and co-founder of GT Nexus. Builds category-defining companies.

LinkedIn →

The Genflare Advisor Network

A new world needs a new vendor stack.

We bring it together. Fully vetted, deeply integrated, and ready to ship.

Specialty pharma operators

Senior brand, access, hub, and patient services SMEs who've run the playbook inside companies like yours.

Full-stack AI builders

Engineering, product, and design talent that ships. Specialized build shops and a deep individual bench.

Specialized AI platforms

Domain-specific AI products vetted for fit, depth, and integration-readiness. The new vendor stack, curated.

Coming soon · A Genflare showcase

Meet Lumara.

What the AI-era brand.com should be, demonstrated on our fictitious biologic.

lumara. About severe asthma    How Lumara works    Getting started    Support Severe asthma, met on your terms. Lumara is a once-monthly biologic for severe eosinophilic asthma. Is Lumara right for me? Talk to your doctor Lumi · your AI guide Hi, I’m Lumi. I can answer questions about starting Lumara, coverage and costs, and what to expect month to month. Ask me anything... FICTITIOUS BRAND · A GENFLARE DEMONSTRATION
Coming soon

The full Lumara experience: conversational support, AI-produced media, and working systems behind it.

Explore Lumara
Available now

The Lumara Series. An AI-produced launch podcast set in Lumara's market. Trailer + 8 episodes.

Listen to the series

Lumara is not a real medication.

Get in touch

Let's build
what's next.

The work starts the minute you tell us what you're working on.

✉ hello@genflare.ai
in Genflare on LinkedIn